Today, Nov. 5, designer Cynthia Rowley and Birchboxannounced an exciting new partnership to launch Cynthia Rowley Beauty. Cynthia Rowley has previously worked with Birchbox as the company’s first guest curator in July 2011, selecting her favorite products in a limited edition box exclusively for Birchbox subscribers.
Cynthia Rowley Beauty was inspired by Rowley’s personal quest to create products that were long-lasting and easy to use, to solve her own cosmetic needs, and in turn, the needs of her customers. The collection consists of three spotlight products, focusing on the ideal formulas and applications.
The Cynthia Rowley Beauty launch collection includes:
- Cynthia Rowley Liquid Eyeliner
- Cynthia Rowley Eye Shadow Palette - No.1 (Limited Edition)
- Cynthia Rowley Gilded Canvas Bag (Limited Edition)
Cynthia Rowley Liquid Eyeliner ($18), available in black ink and brown ink, will be an ongoing fixture in the collection, the eyeliner features 12-hour staying power with a precision tip for perfect application.
There are two limited edition products within the collection, Cynthia Rowley Eye Shadow Palette - No.1 ($24), containing shades five shades: Clove, Sugarplum, Patina, Mink, Champagne; and Cynthia Rowley Gilded Canvas Bag ($15). The Eye Shadow Palette shadows feature a silky formula and the hues are inspired from Rowley’s current ready-to-wear collection. The limited edition Cynthia Rowley Gilded Canvas Bag is a black and gold cotton cosmetics bag that serves as a canvas to display one of Cynthia’s most celebrated prints.
“Launching Cynthia Rowley Beauty with Birchbox was a natural next step for the company as we continue to grow into a global lifestyle brand,” says Cynthia Rowley. “We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer, it disrupts the traditional beauty distribution model and engages our customers.”
Cynthia Rowley Beauty products are available, today, Nov. 5, for pre-order exclusively on Birchbox. In celebration of the launch, customers can purchase a limited edition collection containing the liquid eyeliner, the eye shadow palette, and the cosmetic bag for
$42!
©2013 Yvonne P. Mazzulo, a.k.a., The Makeup Examiner. All rights reserved.
