Birchbox announced June 14 that the brand has partnered with USA Networks to curate “Suits” inspired boxes for the Birchbox Man and customized product picks inside Birchboxes for women. The partnership will combine entertainment, fashion, beauty, and sophistication to the specially designed boxes.
The partnership will mark a first for Birchbox, as it leads to a fully integrated, multi-platform campaign that will include a series of exclusive, behind-the-scenes video interviews from cast members, live-tweeting events, and contests. All of which will occur throughout season three.
The men’s box will ship to existing Birchbox Man subscribers on June 25, and the women’s box will follow on July 10. New subscribers to Birchbox Man who sign up by July 20 will receive the “Suits” Box. Season three of “Suits” premieres on USA at 10 p.m. on July 16.
