Birchbox announced Monday, July 7 that the brand has again partnered Women’s Health Magazine to create a special edition Birchbox. This limited edition box will focus on wellness, featuring products hand-picked by the editors at Women’s Health.
In 2013, Birchbox and Women’s Health both saw a significant increase in engagement around their brands as a result of the partnership, with over 24 million impressions garnered across social media channels and a massive increase in subscribers for both brands. All Birchbox subscribers will receive the box containing the season’s top beauty, lifestyle and wellness items selected specially by the editors at Women’s Health.
The “Power Up!” themed box will feature products to take your beauty routine up a notch, including brands such as Supergoop!, Benefit, Cynthia Rowley and Vasanti, as well as a 1-year subscription to the Women’s Health magazine. In connection with the curated box, a feature in the Women’s Health July issue explains how these advanced products work and why they were selected.
In addition to the new “Power Up!” theme, the Women’s Health special edition Birchbox will also flaunt a co-branded inner box—an element of the Birchbox experience that has never before been “taken over” by a partner. Birchbox and Women’s Health will also offer one lucky subscriber the chance to win a beauty and wellness experience with the two brands in New York City. The experience will be photographed and published in a future issue of Women’s Health magazine!
Existing Birchbox subscribers will receive this as their July Birchbox. New customers can sign up for their special edition Women’s Health Birchbox until July 30th online at Birchbox!
