ECRU New York introduced a line of hair care products, late in 2013, infused with Acacia Protein Collagen and Silk Proteins, one product being ECRU New York Acacia Protein BB Cream. BB Cream for hair? Being ever the skeptic, I simply rolled my eyes at yet another catch-phrase product. After all, what was this “Acacia Collagen” and what was so awe-inspiring about using it on my hair?
Putting my investigator’s cap, I read up on Acacia Collagen. I found out that Acacia Collagen is an extract from the Acacia Seyal tree, which is native to Africa. Apparently this botanical ingredient is used in high-grade anti-aging skincare products due to its moisture retentive properties.
ECRU is utilizing this extract, versus animal proteins, in the brand’s patented Acacia Protein Collagen Hair Care line as to offer the same moisture retention and damage prevention as high-end skincare products. As I’ve previously written, ECRU New York is an eco-friendly brand, which does not test on animals and is committed to sustainability. So, catch phrase aside I tested out ECRU New York Acacia Protein BB Cream.
What did ECRU New York Acacia Protein BB Cream ($30) do for my hair? Well, first off this is a multi-purpose product (LOVE) that serves as a leave-in conditioner, heat protectent and styling product! A dime-sized amount of product was plenty for my long hair (More LOVE).
Acacia Protein BB Cream didn’t weigh my hair down, allowed for quick styling when taking my naturally curly hair to straight, and left my hair in amazing condition. For those that have damaged hair, Acacia Protein BB Cream is must-have styling product and for those that don’t it’s a great preventative.
ECRU New York Acacia Protein Collection includes:
Acacia Protein Shampoo ($25)
Acacia Protein Conditioner ($25)
Acacia BB Cream ($30)
Acacia Protein Masque ($25)
Acacia Protein Oil ($30)
ECRU New York Acacia Protein BB Cream and the entire Acacia Protein Collection can be found online at ECRU and select retail locations globally!
