“Ugly is not a physical flaw, but is of one’s character … choose beautiful!” -- this has been TME’s tagline since day one. It is meant to be a message of positivity and love, and a reminder that external beauty is nothing without the internal mindset of compassion and grace toward all living things.
While it is far from unusual for brands to send products to our offices, it is highly unusual that they do so minus any indicator of who the sender is. This, dear readers, is how a package from Crack Hair Care arrived to us … product with press materials … sans a note, business card, or legitimate return address. As for Crack Hair Care by ProLocks branding and ad campaign, we deem it to be most offensive.
Let’s begin with the brands tagline -- “A habit forming hair fix,” with a specific ad campaign tagline of “The Ultimate Support Group”. Press materials included pictures of models wearing t-shirts emblazoned with the word “addicted” across the chest and what we imagine was someone’s brilliant idea of a send-up on the anti-drug ads of yesteryear -- “This is you hair. This is your hair on Crack”. How charming.
Addiction (n.)
: A strong and harmful need to regularly have something (such as a drug) or do something (such as gamble)
: Compulsive need for and use of a habit-forming substance (as heroin, nicotine, or alcohol) characterized by tolerance and by well-defined physiological symptoms upon withdrawal; broadly: persistent compulsive use of a substance known by the user to be harmful
Equally charming are the product names -- Clean & Soaper Shampoo and In Treatment Conditioner. Having helped a few friends through drug rehab and buried a few others, who obviously didn’t make it, we don’t care how “amazing” Crack Hair Care products may be. The exploitation of a disease is repulsive! It’s no wonder that the ass that sent these products to our offices didn’t enclose a business card. Oops, we did find an 800 number for ProLocks: (800) 645-1616.
