Birchbox announced on Wednesday, July 24 an exclusive partnering with Cosmetic Executive Women (CEW). The CEW is the most prominent professional organization within the beauty industry and is comprised of over 5,500 beauty executives from all facets of the industry. Although the organization is Cosmetic Executive Women, CEW members are both male and female, which brings a distinctive perspective to the industry.
Each year, CEW holds the Beauty Insiders’ Choice Awards for both prestige and mass beauty products. It is an awards event that keeps beauty brands on the edge of their seats until the winners are announced, as it is the highest honor a brand can receive. The 2013 CEW Awards saw more than 5,000 industry professionals choosing the prestige and mass winners. In a first-ever exclusive, Birchbox, through their partnership with CEW, is offering two limited edition beauty boxes each of which are curated collections from the 2013 CEW Beauty Insiders’ Choice Awards winners.
The Birchbox for CEW Limited Edition Mass Appeal ($12 with an estimated $49 value) contains Simple Revitalizing Eye Roll-On, Burt’s Bees Ultimate Care Hand Cream, Revlon Just Bitten Kissable Balm Stain, L'Oréal Paris Infallible Eyeshadow, Nivea A Kiss of Olive Oil & Lemon Moisture Rich Lip Care, and Olay Pro-X Spot Fading Treatment. The Birchbox for CEW LimitedEdition Prestige Headliners ($18 with an estimated $64 value) contains JULEP Essential Cuticle Oil, JULEP Nail Color, IT Cosmetics Brow Power Universal Brow Pencil, Living Proof Prime Style Extender, LA FRESH Eco-Beauty Oil-Free Face Cleanser, and Elizabeth Arden PREVAGE Anti-Aging Triple Defense Shield Broad Spectrum Sunscreen SPF 50. The Limited Edition Birchbox for CEW boxes are available in the Birchbox Shop beginning July 24 and customers can save $4 by purchasing both together for $26.
