Sexy Hair Concepts announced on Wednesday, July 24, that the brand is launching a multi-year campaign with Marilyn Monroe as its spokesperson. Sexy Hair Concepts is the brand behind the award winning Big Sexy Hair Spray & Play hairspray, which The Makeup Examiner can attest to knowing that the spray is indeed a winner.
What’s in store for both Sexy Hair and Marilyn fans? Monroe once said, “In Hollywood, a girl's virtue is much less important than her hair-do.” With that said, fans can expect a celebration of glamour, wit, sophistication and the unique sexiness that only Marilyn Monroe could embody.
The new campaign “Styles Change. Sexy is Forever” will pay homage to the Marilyn’s timeless beauty with a marketing campaign, followed by the release of a special edition product to be unveiled in fall 2013. The campaign will include the use of the Marilyn Monroe name and photos in advertising, online and in-store. Sexy Hair will also incorporate Marilyn’s spirit into the brand’s social media platforms like Facebook and Twitter.
