Guido, Redken Creative Consultant, styles hair for more than 80 fashion shows every year in New York, London, Milan, and Paris. He fuels trend-setting hairstyles around the globe every season and is the creative force behind fashion's most iconic hairstyles. For TME Readers, we’ve got the “Get The Look” for NYFW most iconic designers!
For the fourth season in a row, Redken Creative Consultant Guido created 60 custom wigs for the highly-anticipated Marc Jacobs Spring/Summer 2015 NYFW show. Working very closely with Marc Jacobs to complete his vision for the runway, Guido drew inspiration from the 70’s and 80’s to create a fantasy on the runway.
“The wigs we created are a total reflection of Marc Jacob’s style. He has a complete vision for his show, and the wigs really allowed us to bring this vision to life because they almost depersonalize the girls. We were inspired by the 70’s and 80’s and by Joey Ramone’s bowlish haircut. First, we dyed all of the wigs black and then we pre-cut them before the show so that we could custom cut them for each girl backstage to create that perfect bowl-shape with the heavy bang. Texture is also very important for this look.” - Guido, Redken Creative Consultant
Redken Products Used: wind blown 05 dry finishing spray, fashion waves 07 sea salt spray, hardwear 16 super strong sculpting gel, and control addict 28 high hold hairspray
Create the Look - Marc Jacobs:
- Apply hardwear 16 super strong sculpting gel to dry hair from root to ends and comb through until hair is completely saturated.
- Divide hair into two sections (top and bottom) in the back.
- Clip the bottom section down and out of the way.
- Using a finishing brush, start to brush the top section flat against the head, following the round of the head in one direction. Repeat with each section, making sure it’s very clean and neat-looking when finished.
- Blow dry hair until completely dry.
- Apply control addict 28 high hold hairspray to smooth any flyaways.
- Place wig on head.
- Cut the wig into a bowl-shape with a heavy bang.
- Mist water all over the wig until damp, and then liberally spray fashion waves 07 sea salt spray all over, scrunching into hair with fingers to create chunky texture.
- Allow to air dry and finish by thoroughly spraying wind blown 05 dry finishing spray all over the hair for added texture.
Show: Calvin Klein Spring/Summer 2015
Redken Creative Consultant Guido created a chic, Japanese-inspired chignon for Calvin Klein’s Spring/Summer 2015 NYFW show, adding a bit of toughness to the designer’s classic collection.
“The look at Calvin Klein is always very minimal and classic. This season the girl is still quite classic, but with a tough, sexy edge, which was inspired by the Japanese or chinoiserie kind of look. I simply pulled the hair back very tight with my fingers to create a high ponytail, and then twisted the hair into a chignon that’s a bit messy with little wispy hairs popping out of the bun.” - Guido, Redken Creative Consultant
Redken Products Used: forceful 23 super strength hairspray, Diamond Oil High Shine Airy Mist (available in November)
Create the Look - Calvin Klein:
- Liberally spray forceful 23 super strength hairspray and Diamond Oil High Shine Airy Mist throughout the hair, using fingers to work into the roots for texture and grip.
- Pull hair back into a tight, high ponytail with fingers, securing with an elastic.
- Twist the length of the ponytail into a tight chignon, fastening with small U-pins and allowing a few wispy strands of hair to stick out from the bun.
- Finish with another mist of forceful 23 super strength hairspray and Diamond Oil High Shine Airy Mist all over for added texture and shine.
Show: Ralph LaurenSpring/Summer 2015
Redken Creative Consultant Guido brought modern luxury to the Ralph Lauren runway once again, creating two classic, minimal looks to complement the designer’s collection. Guido created an elegant low ponytail and a beautiful, smooth blowout to bring to life the timeless, traditional lifestyle of Ralph Lauren.
“Ralph Lauren continues to tell the story of easy luxury on the runway. The hair is all about this beautiful, rich texture. Some of the girls have their hair back in an elegant, low ponytail, and some have their hair down, which is a nod to Ralph’s commitment to stay true to his brand rather than following the latest trends. These styles with rich, natural textures achieve a very classic, finished and modern feeling.” - Guido, Redken Creative Consultant
Redken Products Used: satinwear 02 prepping blow-dry lotion, fashion work 12 versatile hairspray, pillow proof blowdry express primer, pillow proof blowdry two day extender
Create the Look – Ralph Lauren Elegant Low Ponytail:
- Apply a nickel-sized amount of satinwear 02 prepping blow-dry lotion throughout damp hair.
- Create a side part and then blow-dry hair smooth using a round brush for added volume.
- Brush hair into a low ponytail, securing at the base of the head with a small elastic.
- Take a small section of hair from the ponytail and wrap it around the elastic, securing with a small pin.
- Finish with a mist of fashion work 12 versatile hairspray for a clean, polished look.
Create the Look – Ralph Lauren Relaxed Blowout:
- Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
- Apply pillow proof blowdry express primer 2 damp hair
- Allow hair to dry naturally
- Use a curling iron to add movement into the mid-lengths and ends if necessary
- Spray pillow proof blowdry two day extender on mid-lengths and ends for added texture
Please note, Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon near you, please visit Redken online. For more tips and to stay in the know, checkout Redken on Twitter, Facebook and Instagram!
Photo Credits: Lucas Flores Piran for Redken
