Sexy Hair launches a celebratory campaign to honor the 60th anniversary of the day Marilyn Monroe shot one of the most iconic moments in film history. The scene in the film The Seven Year Itch, where Monroe's white dress is blown up by a gust wind from a New York City subway, has become almost as famous as the actress herself. To celebrate Marilyn's poise, grace, and sex appeal, Sexy Hair is recreating the scene stealing moment at the exact location sixty years to the day as part of a multi-faceted campaign.
In 1954, spectators and photographers lined up by the thousands to watch Monroe film the memorable scene. On September 15th, from 7 a.m. to 7 p.m. on Lexington Avenue between 52nd and 53rd Streets, millions of New Yorkers will witness modern day Marilyns creating their own scene stealing moments. Later that evening, Marilyn will light up the city sky as a "Living (digitally animated) Photo" of the starlet and her dress adorn the sides of various landmark buildings in Times Square, Union Square, Columbus Circle and around Grand Central Station.
Fans around the country can also celebrate the 60th anniversary by channeling their inner Marilyn and sharing their own, scene stealing moment on Sexy Hair's Instagram, Facebook and Twitter platforms using the hashtag #MyMarilynMoment for a chance to win a year's supply of Sexy Hair shampoo, conditioner and stylers. Personal stories where a fan turned a potentially embarrassing or career damaging moment into an unforgettable positive will be accepted through September 22, 2014.
