Pantone Announces Color of the Year 2015: How To Get It

Marsala. That’s the Pantone color of the year for 2015, that was announced Thursday, Dec. 4, and the shade color experts believe will be reflected in beauty, fashion, home decor and graphic and industrial design trends next year.

Pantone describes Marsala as “a naturally robust and earthy wine red.” Leatrice Eiseman, executive director of the Pantone Color Institute, said the color would enrich the mind, body and soul. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness,” Eiseman said in the release. “This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

So, how can you incorporate this elegant, sophisticated and stunning shade into your beauty regime? TME has a few Marsala hued suggestions from some of the most coveted beauty brands.

Deborah Lippmann: “Bitches Brew” nail lacquer is a gorgeous, wine shade with a hint of shimmer for your most glamorous digits. Honestly, the name is badass enough for us to buy it. For a more classic take, “Lady is a Tramp” is a Marsala hued lacquer in a smooth, crème formula. Deb has you covered from head to nails this year with her sheer, ultra moisturizing, long wearing lip color in "Let's Do This".

Eyeko: Give your eyes a trendy pop of color in the New Year with Making Eyes in Plum, a waterproof, crease-proof gel liner.

SheaMoisture Cosmetics: This Lip & Cheek Balm in "GrenadaWine" will leave your cheeks perfectly flushed and lips kissably soft.

LORAC: Lip Luxe 8 Lip Color in “Bordeaux” has a highly-pigmented, 8 hour formula that stays put without bleeding or feathering. Alter Ego Lipstick in “Seductress” instantly transform your look with this opaque, matte finish lipstick. Color, line and define your lips with PRO Matte Lip Color in “Rose Brown,” which has a weightless PRO formula that easily glides on. Get an instant flush with one swipe of this 12-hour super-smooth PRO Powder Cheek Stain in “Ruby Rouge”!

Deborah Lippmann available at Ulta and Nordstrom; Eyeko available online and Sephora; SheaMoisture Cosmetics available at Target; and LORAC Cosmetics available at online at LORAC and Ulta. Products have been hyperlinked for you convenience!

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Rockins For Eyeko Launch Event

Last night, Nov. 25 saw Eyeko, the award-winning go-to brand for eyes, unveil their partnership with Rockins, a cult collection of 1920's inspired bias cut scarves, and classic handkerchiefs with a modern yet quintessentially British edge.

Rockins for Eyeko was born of a meeting of minds, when Tim Rockins, a London based artist, illustrator, musician & DJ, created a monochrome design, paying homage Eyeko’s global trademarks, the ‘Alexa’ eye and the Eyeko plectrum.

Guests were treated to a live performance from the Rockins for Eyeko dance troupe. Top makeup artist James O’Reiley created a dramatic eye look whilst James Brown coiffed their locks courtesy of Premier Hair & Make Up.

Founders of Eyeko are makeup veterans and partners Max and Nina Leykind. Nina added, “We are delighted with the result of this exclusive collection – the three scarves capture the Eyeko ethos perfectly; creativity, individuality, and fun! The partnership is a perfect match of brand personalities, so watch this space for more to come in 2015 …”

Jess Morris, Founder of Rockins said, “We are thrilled to be collaborating with Eyeko on a limited edition scarf, and celebrating tonight at The Scotch of St James. The Rock’n’roll heritage of this venue makes it the perfect choice, as it’s where the Jimi Hendrix Experience first performed in London, not to mention The Stones, Wilson Picket and Georgie Fame. It very much fits with the Rockins and Eyeko sensibility and lifestyle.

The handcrafted, artisanal silk scarves, available in three styles SKINNY (£90 / $142), MITRED (£120 / $190), and FRINGED MITRED (£150 / $235) -- will add the perfect touch to any outfit. Rockins for Eyeko will be launching December 2014!

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Kylie Jenner AMA Eye Look Created by Rob Scheppy Get The Look

Once again, the Jenner sisters took the Red Carpet by storm at the 2014 American Music Awards on Sunday, Nov. 23 at the Nokia Theater in LA. Music lover and reality television star Kylie Jenner stunned with a bold and dramatic eye look and signature pout created by her go-to makeup artist, Rob Scheppy.

Kylie was beyond stunning in a burgundy Alexandre Vauthier dress, which she elegantly accessorized with cage heels and gold jewels. “To compliment Kylie’s sexy burgundy dress we decided to play up both the eyes and lips, for a come hither look. Her lush lashes, which I created using Eyeko’s Lash Wardrobe, enhanced her already gorgeous eyes and stood out against the matte look,” shares Rob Scheppy for Eyeko.

KYLIE JENNER - GET THE LOOK:

EYES:

1. Contour the eyelid using Eyeko Me and My Shadow in Chocolate along the crease and blend it in using their dual sided brush.
2. Curl using Eyeko Lash Curler, and then apply a thin layer of Eyeko Black Magic Mascara onto lashes to prep.
3. Using the unique adhesive with brush applicator, apply a full row of the corner lashes from both sets of Eyeko Lash Wardrobe in layers for a bold, dramatic look.
4. Touch up dried lashes with another coat of Eyeko Black Magic Mascara for a Red Carpet ready look.
5. To complete the eye, apply Eyeko Brow Liner and Brow Gel to enhance the natural brow color, which frames the bold sultry eye.

LIPS:

1. M.A.C Lip Pencil
2. Elizabeth Arden Eight Hour Cream Lip

PRODUCTS USED / AVAILABILITY:

• NEW Eyeko Lash Wardrobe ($22): easy to apply corner lashes with unique adhesive with brush
• NEW Eyeko Brow Liner ($19): easy-to-use, waterproof precision brush tip liner in one universal shade
• Eyeko Me and My Shadow [Chocolate]($19): intense waterproof, travel proof and fool proof eye shadow and liner built in one
• Eyeko Lash Curler ($16): limited edition blue velvet lash curler
• Eyeko Black Magic Mascara ($24): intense carbon black, curling and volumizing mascara
• Eyeko Brow Gel ($24): shape and define, with this easy-to-use nano-brush and tinted gel

Eyeko is available online at Sephora and Sephora stores.

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