Miu Miu PFW Spring/Summer 2015 Backstage With Redken Get The Look

Achieving a messy, rebellious look for Miu Miu’sSpring/Summer 2015 show in Paris, Redken Creative Consultant Guido used several texturizing and shine-inducing Redken products to achieve a wet style. “The hair is a classic shape, almost like a Catherine Deneuve style, but with this very modern texture. We opened up the face by pulling the hair off of it and adding a texturized sheen to the hair. I used fashion waves 07 sea salt spray as the main product to pull the hair back and then clipped the hair in so that the ears stick out, creating this rebellious feeling. I finished by heavily spraying the hair in forceful 23 super strength finishing spray to make it look a little bit wet,” Guido.

Redken Products Used: Diamond Oil High Shine Shampoo, Diamond Oil High Shine Conditioner, fashion waves 07 sea salt spray, forceful 23 super strength finishing spray, shine flash 02 glistening mist

How To Create The Look:

1. Wash hair with Diamond Oil High Shine Shampoo and Conditioner.
2. Spray fashion waves 07 sea salt spray all-over hair lengths and leave hair to dry naturally if hair is naturally straight or slightly wavy. If hair is slightly curly to very curly, blow-dry hair with fingers after applying fashion waves 07 sea salt spray to loosen the curl.
3. Take top section of hair and comb straight-back with a fine-tooth comb so the hair on either side of the head is covering the ears. Secure with two bobby bins.
4. Spray hair all-over with forceful 23 super strength finishing spray to hold hair in place and add an overall lacquered look.
5. Finish with a touch of shine flash 02 glistening mist all-over for added shine. 

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken.

Photo Credit: Lucas Flores Piran for Redken

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Backstage At Hermès PFW SS 2015 With Redken

In keeping with the statement of luxury that Hermès is known for, Redken Creative Consultant Guido created an elevated blow-out for the designer’s Spring/Summer 2015 show in Paris. “The Hermès look calls for a super-rich blow-out, a look we haven’t talked much about this fashion season. To achieve this voluminous hair, I applied guts 10 to damp hair and used a round brush to pull it away from the face. Once the hair dried, I ran my fingers through it to create this very easy, luxurious look,” Guido.

Redken Products Used: Pillow Proof Blow Dry express primer, guts 10 root targeted volume spray foam

How To Create The Look:

1. Apply Pillow Proof Blow Dry express primer and guts 10 root targeted volume spray foam to damp hair.
2. Blow-dry hair section by section using a round brush.
3. Clip hair into pin curls. Remove clips just before wearing for voluminous style.

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken. 

Photo Credit: Lucas Flores Piran for Redken

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Akris Ready To Wear Spring 2015 PFW Redken Get The Look

Using the hair as an extension of the designer’s visor accessory, Redken Creative Consultant Guido created a futuristic look at Akris’SS15 show in Paris. “Akris is very nostalgic as a brand with their whole aesthetic being quite minimal, so here we created very simple, futuristic hair. I used Pillow Proof Blow Dry express primer to extend the blow dry and satinwear 02 prepping blow-dry lotion to create this very sleek look. Each girl is wearing a visor with the hair being part of the overall silhouette. The look feels a bit futuristic and clean, very minimalistic, with the hair being an accessory to the visor.” Guido

Redken Products Used: Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion, forceful 23 super strength finishing spray

How To Create The Look:

1. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair.
2. Apply a nickel-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry straight with a paddle brush. Go over the hair with a flatiron.
3. To finish, comb hair straight back and apply forceful 23 super strength finishing spray for added hold.

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken online.   

Photo Credits: Lucas Flores Piran for Redken

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Backstage At Valentino PFW SS 2015 With Guido Palau

Evoking the idea of a carefree girl being in the sun for the first time, Redken Creative Consultant Guido created a soft beach look for Valentino’s Spring/Summer 2015 show in Paris. “Valentino has a way of conjuring up what women want and this look is about this girl in the sun and in the sea, emphasizing the femininity of the classic Valentino girl. We have this very soft, wavy style and a beautiful tiara in the back of the hair with gold shells to conjure up the spirit of the summer. I used fashion waves 07 to create the waves and then used an iron to add additional movement. The wind blown 05 makes the waves look a little bit deconstructed and imperfect. This beautiful gold tiara, with the gold being the Valentino signature look, is placed in the back with the hair wrapped around the band to cover it and really emphasize the shell adornments,” Guido.

Redken Products Used: Pillow Proof Blow Dry express primer, fashion waves 07 sea salt spray, wind blown 05 dry finishing spray

How To Create The Look:

1. Apply Pillow Proof Blow Dry express primer to damp hair, layering with fashion waves 07 sea salt spray.
2. Create a center part and blow-dry hair with hands, twisting hair section by section to create movement.
3. Curl hair section by section using a 1-inch curling iron.
4. Loosen the curls with fingers and spray hair once again with fashion waves 07 sea salt spray, layering with wind blown 05 dry finishing spray to provide added texture.
5. Apply gold headband to back of head, taking hair and wrapping around the gold headband in-between the shell adornments to hide the band. Secure with open fasteners.

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken.

Photo Credit: Lucas Flores Piran for Redken

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Redken Recap Alexander McQueen PFW SS 2015

Melding futurism and classicism into one, Redken Creative Consultant Guido created a Japanese-inspired look for Alexander McQueen’sSpring/Summer 2015 show in Paris.

 “With McQueen, it is always about the yin and the yang – the push and the pull. The hair here is reminiscent of the hair in Japanese sumo, a bold Asian-inspired style that, when paired with the mask, becomes very futuristic. When working with Sarah [Burton], there’s always this combination of avant-garde and classicism that she ignites. I wanted the hair to feel almost traditional, but the wet hair look allowed it to become more modern – it is a balance of the two. The hair is saturated with hardwear 16 super strong hair gel which is combed through. The goal was to have the hair flattened so it creates this shape so I used a card to help fold the hair like pastry and pin it up, keeping it in place with forceful 23 super strength finishing spray,” Guido.

Redken Products Used: hardwear 16 super strong hair gel, forceful 23 super strength finishing spray

How To Create The Look:

1. Start with dry hair. Saturate hair section by section with hardwear 16 super strong hair gel.
2. Comb hair straight back with a fine-tooth comb.
3. Gather hair and roll from the bottom up into a rectangular shape. Pin hair into place.
4. Finish with forceful 23 super strength finishing spray to hold hair in place.

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken.

Photo Credit: Lucas Flores Piran for Redken

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PFW SS 2015 Redken Roundup: Celine, Christian Dior, Lanvin, Loewe, Maison Martin Margiela

From the refined style of Celine to the modern style of Dior and everything in between, Redken International Creative Consultant GuidoPaulo gives us the inspiration and complete “Get The Look” for Paris Fashion Week! 

Show: Celine Spring/Summer 2015

Redken Creative Consultant Guido created a classic, refined style that captured the essence of the sophisticated Celine woman for their Spring/Summer 2015 show in Paris. “The Celine look is super chic and super rich. Again, it is that beautiful easy texture we have been seeing throughout the whole fashion season. We put the hair up halfway and added these elegant gold barrettes that Celine has made that look just like a beautiful circle in the hair. It’s amazing how that one simple hair accessory can elevate this simple hairstyle into something super rich and modern. By adding Pillow Proof Blow Dry Two Day Extender and wind blown 05 dry finishing spray, the hair has this textured look that is super easy but very luxe.” Guido

Redken Products Used: Extreme Hair Strengthening Shampoo, Extreme Hair Strengthening Conditioner, Pillow Proof Blow Dry express primer, Pillow Proof Blow Dry Two Day Extender, wind blown 05 dry finishing spray

How To Create The Look:

1. Wash hair using Extreme Hair Strengthening Shampoo and Conditioner.
2. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair. If working with straight hair, let air-dry. If wavy or curly, blow-dry hair using a round brush.
3. Gather top half of hair and apply a light mist of Pillow Proof Blow Dry Two Day Extender, layered with wind blown 05 dry finishing spray for light texture.
4. Secure with barrette.

Show: Christian Dior Spring/Summer 2015

Creating the perfect combination of modern and natural, Guido let the hair make its own simple, fresh statement at Christian Dior’s Spring/Summer 2015 show in Paris. “Dior’s look is modern and very sophisticated in its non-reference to anything else but to now. I think that’s the great thing about natural hair, it doesn’t reference a specific period of time. It really, truly is a modern look. When the clothes are this beautiful, they see the natural hair and that's enough. For a modern designer like Raf, he imagines this girl of today and doesn’t reference any other era. To enhance this overall attitude, I used Diamond Oil High Shine Shampoo and Conditioner and let the hair air-dry. The center part and hair tucked behind the ears is a look that still feels luxurious but is something that real woman can identify with.” Guido

Redken Products Used: Diamond Oil High Shine Shampoo (available in November in salons), Diamond Oil High Shine Conditioner (available in November in salons)

How To Create The Look:

1. Wash hair with Diamond Oil High Shine Shampoo and Conditioner and let air-dry.
2. Create a natural center part using fingers.
3. Tuck hair behind ears.

Show: Lanvin Spring/Summer 2015

For Lanvin’s Spring/Summer 2015 show in Paris, Guido created a classic knot accompanied by an elegant gold hair accessory to complement the range of both young and mature models, emphasizing Lanvin’s ability to adapt to all types of beauty. “I did very simple hair here with mess around 10 disrupting cream-paste and using my fingers to rake the hair back and put it in a classic knot. I applied a gold hair accessory underneath the knot to add a little bit of sheath and glamour. I used forceful 23 super strength finishing spray to build some shine and accentuate my raked hair, creating a very classic look. The show features a wide mix of girls – some feminine and some mature, which proves just how conducive Lanvin is to different kinds of beauty.” Guido

Redken Products Used: mess around 10 disrupting cream-paste, wind blown 05 dry finishing spray, forceful 23 super strength finishing spray

How To Create The Look:

1. Start with dry hair, and blow-dry hair straight back.
2. Emulsify a nickel-size amount of mess around 10 disrupting cream-paste into hands and run through dry hair. Comb hair straight back using fingers.
3. Gather hair into a ponytail a few inches above the nape of neck in the center of head. Secure with elastic.
4. Generously spray wind blown 05 dry finishing spray all over ponytail to create airy texture.
5. Twist hair into a knot and secure with open fasteners.
6. Finish with forceful 23 super strength finishing spray all over head. Apply gold comb underneath the knot for added elegant touch.

Show: Loewe Spring/Summer 2015

At Loewe’s Spring/Summer 2015 show in Paris, Guido created a very natural style, which has been a prominent look throughout many, shows this season. “This look is a very natural one, with an off-center side part and this texture that we have been seeing a lot during this Fashion Week season. It almost feels like the new blow-out but its super-rich looking and highlights this extremely healthy, luxurious hair. I washed the hair with the new Diamond Oil High Shine Shampoo and Conditioner for added shine and let it dry naturally, and then ran the hairdryer through the hairline to make sure it looks really beautiful. Then just tuck the hair behind the ears and go.” Guido

Redken Products Used: Diamond Oil High Shine Shampoo, Diamond Oil High Shine Conditioner, wind blown 05 dry finishing spray

How To Create The Look:

1. Wash hair with Diamond Oil High Shine Shampoo and Conditioner and let air dry.
2. Create a slightly off-center messy part using fingers.
3. Spray lightly with wind blown 05 dry finishing spray for added texture. Tuck hair behind ears. 

Show: Maison Martin Margiela Spring/Summer 2015

Guido replicated a "caught in the rain" look at Maison Martin Margiela’s Spring/Summer 2015 show in Paris to complement the unexpected feminine twists within the collection. “The hair here is a wet, just got out of the shower look so we are leaving in the hair Redken’s Extreme Anti-Snap leave-in treatment. We dampened the dry hair with water using a spray bottle to add a look of controlled wetness and combed the hair back. Just before going on the runway, we spritzed the hairline with the Extreme Anti-snap so it feels like it is sticking to neck, creating a very sensual and womanly look.” Guido

Redken Products Used: Extreme Anti-Snap leave-in treatment, shine flash 02 glistening mist

How To Create The Look:

1. Using a spray bottle filled with water, mist dry hair until slightly damp.
2. Comb hair straight back with a wide tooth comb.
3. Apply a generous amount of Extreme Anti-Snap leave-in treatment to hair.
4. Finish with a touch of shine flash 02 glistening mist all over for added shine. 

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redkenonline.   

Photos by Lucas Flores Piran for Redken

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Sacai PFW Spring/Summer 2015 Redken Recap

At Sacai’s Spring/Summer 2015 show in Paris, Redken Creative Consultant Guido created a boyish, youthful style using the indentation of a ponytail holder to add texture to an otherwise natural look. “I created a messy side part using my fingers to create a look that is a little bit boyish, using wind blown 05 to add texture to the hair. After letting it air-dry, I pulled the hair into a ponytail and let it set for about 30 minutes before removing the elastic, creating an interesting aspect to the hair’s natural texture. I let soft bits fall on the face to create a nice charm and pulled the hair back behind the ears to finish the youthful look,” Guido.

Redken Products Used: Diamond Oil Shampoo, Diamond Oil Conditioner, wind blown 05 dry finishing spray

How To Create The Look:

1. Wash hair with Diamond Oil Shampoo and Conditioner, comb and let air-dry.
2. Create a messy side-part using fingers.
3. Apply wind blown 05 dry finishing spray for added texture.
4. Gather hair into a low ponytail and secure with elastic. Wait about 20-30 minutes, then remove elastic.
5. Finish with another spray of wind blown 05 dry finishing spray. Tuck hair behind ears.

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken. 

Photo Credit: Lucas Flores Piran for Redken

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Nina Ricci Spring/Summer 2015 PFW Redken’s Get The Look

In keeping with the Parisian surroundings, Redken Creative Consultant Guido created a delicate French chignon for Nina Ricci’s Spring/Summer 2015 show in Paris. Guido used Redken’s satinwear 02 prepping blow-dry lotion before blow-drying the hair smooth and pulling it into a low ponytail. He applied a hairnet to the ponytail and twisted it into a low chignon. To add an undone feel to the classic Frenchwoman style, Guido curled two front pieces of hair, left out on either side, before spraying the hair with quick dry 18 instant finishing spray to add texture.

For Nina Ricci, we wanted a very sophisticated French look. We applied satinwear 02 prepping blow-dry lotion to the hair to make it super smooth before blow-drying it and creating a center part. We pulled the hair into a really low knot and covered it with a net, leaving it so that you can see the net, which feels very French. We pulled the hairline out and then used a curling iron to create a little bit of movement so that the final look is one that is very soft, feminine and sensual. Guido, Redken Creative Consultant

Redken Products Used: Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion, quick dry 18 instant finishing spray

How To Create The Look:

1. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
2. Layer with a nickel-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry smooth with a natural bristle round brush.
3. Create a clean center part with fingers.
4. Gather hair into a low ponytail, pulling out two small pieces on either side. Secure ponytail with an elastic.
5. Cover the ponytail with a small hairnet. Twist the ponytail into a low, flat chignon and secure with open fasteners.
6. Slightly curl the two front pieces with a 1-inch curling iron.
7. Finish with a light spray of quick dry 18 instant finishing spray all over hair to add airy texture with a bit of shine. 

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken online.    

Photos by Lucas Flores Piran for Redken

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Balenciaga Spring/Summer 2015 PFW Get The Look

For his first Spring/Summer 2015 show in Paris, RedkenCreative Consultant Guido created a futuristic hairstyle to highlight Balenciaga’s collection and mod hair accessory – sunglasses with a satin-embroidered hairpiece. To create the minimal look, Guido used Pillow Proof Blow Dry express primer and satinwear 02 prepping blow-dry lotion to achieve a high-shine, straight look. For added sleekness, Guido used iron shape 11 thermal protecting spray and quick dry 18 instant finishing spray. To finish, Guido adorned the hair with Balenciaga’s racing sunglasses, each accented with contrasting, luxurious hand-embroidered jewelry, some of which were pulled from the Balenciaga archives.

“We wanted to focus on the futuristic theme of the collection and showcase the sporty sunglasses accessory and its hints of prestige, so we are doing hair that is down, center-parted and perfectly straight to create this blunt, minimal effect. I used Pillow Proof Blow Dry express primer and satinwear 02 all over the hair to get a frizz-free and smooth finish. Then I blow-dried the hair using a paddle brush and created a middle part. I sprayed iron shape 11 thermal protecting spray on hair before using a flat iron to achieve that stick-straight sleekness. I finished with quick dry 18 instant finishing spray for a perfected high shine look.” Guido, Redken Creative Consultant

 

Redken Products Used: Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion, iron shape 11 thermal protecting spray, quick dry 18 instant finishing spray

How To Create The Look:

1. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
2. Apply a nickel-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry straight with a paddle brush. Then create a clean, middle part.
3. Spray iron shape 11 thermal protecting spray on hair and follow with a flat iron until hair is stick-straight.
4. Finish with quick dry 18 instant finishing spray for a perfected high shine look. Apply sunglasses and hair accessory.

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken online.     

Photos by Lucas Flores Piran for Redken

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