Soraya Jürgen Blog: Francois Nars

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NARS Cosmetics Announces Tilda Swinton As The Face For Spring 2015 Campaign

NARS Cosmetics announced today, Oct. 17, that Scottish actress Tilda Swinton, 53, will be the face of its Spring 2015 campaigns. The campaign imagery features the iconic actress in a series of four portraits photographed by Founder and Creative Director, François Nars.

Nars, known for his ingenious and rule-breaking approach to makeup, chose Tilda Swinton for her signature beauty and unparalleled character. This is not the first time that François Nars had chosen a less then convention face for the brand. Tapping 68-year-old British actress, Charlotte Rampling in February of this year, Nars proves that beauty -- true beauty -- is timeless.

“As a photographer, working with an actress like Tilda is very enjoyable,” said Nars. “She is a living legend. I love her bold style and really admire her work. As an actress, she brings such strong personality to the camera. And as a woman, she lives the experience of transformation and expression. She was the perfect choice for NARS.”

Additional information regarding the Spring 2015 launches will be released in the coming months.

Marc Jacobs Spring/Summer 2015 Backstage with NARS

SHOW: Marc Jacobs SS15

LEAD ARTIST: François Nars, Founder & Creative Director

LOOK: "The look for the show features no makeup – we only applied moisturizer. With Marc we always take it to the extreme, we’ve done bold looks in the past, but this season we wanted to make a statement by not applying anything.”

This goes back to one of the looks that I’ve always loved – bare skin, nothing on the face, lips or eye, just beautiful skin – I love makeup but I also love seeing women without makeup. To me, it’s a great way to show fashion. It works so well with the clothes and the hair. Who knows, maybe next season we will go back to a full face of makeup. I love having the flexibility to do this; we are not locked into applying makeup. I like the idea that what you see is what you get.”

FACE

NARSskin Luminous Moisture Cream
Stick Concealer (if needed)

LIPS

Rosebud Salve

All products, except where noted, available at NARS

NARS and Barneys Celebrate 20 Years of François Nars

NARS Cosmetics and Barneys New York celebrated NARS’ 20th Anniversary on Thursday, September 4, with an exclusive exhibition and cocktail event for Founder and Creative Director François Nars hosted by Linda Evangelista, Fabien Baron and Simon Doonan.

Alicia Keys, Taylor Schilling, Abigail Breslin, Jamie Chung, Jessica Joffe, Violeta Sanchez, Toni Garrn, Daria Strokous, Ginta Lapina, Heather Marks, Anna Ewers, Grace Coddington, Steven Klein, Ana Khouri, Candace Pool, Carla Gugino, Jennifer Fisher, Monique Pean, Emily Weiss, Natalie Joos, Cleo Wade, Becka Diamond, Kate Foley, Reece Solomon, Christina Kruse, Chelsea Leyland, Didier Malige, James Kaliardos, Cecilia Dean, Justin Felber, Henri Richter Werner, Richard Perry, Mark Lee, Daniella Vitale and Tomoko Ogura were just some of the high-profile guests who joined François Nars and CEO, Louis Desazars at the VIP event.

“This is an amazing milestone to celebrate, I feel like it was just yesterday that I started NARS, but I think we are in a very good place–constantly improving and growing by the day. I’m excited to see what the next 20 years will bring,” said François Nars.

The NARS 20th Anniversary exhibition, held at Maccarone Gallery in the West Village, was curated by design firm Baron & Baron and features highlights from the past two decades including iconic NARS campaigns and selects from published volumes of Francois Nars’ work. Each image evokes the power of transformation, bringing the viewer face-to-face with every dimension of his creative vision.

Happy Anniversary NARS Cosmetics! Stay tuned for a month-long celebration and exclusives! #NARS20

NARS Celebrates 20th Anniversary Of Audacious Lipstick Collection

NARS Founder and Creative Director François Nars launched his namesake brand with a collection of 12 lipsticks. Now, in celebration of its 20th Anniversary, NARS pays tribute to its beginnings with the launch of The Audacious Lipstick Collection: lipsticks intended to be so shamelessly seductive in touch and texture, the sensation is absolutely audacious.

The innovative, pigment-rich formula delivers an intense, full-coverage finish in a single stroke, while nutrient rich ingredients are known to smooth, moisturize and volumize. This 40-shade collection ($32 each) features a full range of hues from neutral nudes to striking reds and bold pinks. Housed in a modern, matte-black metallic case with a magnetic closure, the specially designed sculpted bullet is embossed with the NARS logo.

Founder and Creative Director François Nars chose renowned actress Charlotte Rampling as the face of the Audacious Lipstick Collection. Celebrated for her work in films like “Farewell, My Lovely,” “Angel Heart,” “Stardust Memories,” and “The Verdict,” Charlotte’s bold choices and independent spirit have produced fascinating characters with indelible impact. For François, Charlotte’s individuality, daring style and natural elegance -- on and off camera -- captured the very essence of the Audacious Lipstick Collection.

NARS also introduces The NARS Vault ($500), a finely curated, limited edition set of 10 lipsticks and 10 nail polishes packaged in an exquisite keepsake box with a large mirror etched with a quote from François Nars. The collection features a full range of shades from neutral nudes to striking reds for lips and nails.

The NARS Vault includes:

Audacious Lipstick shades

Anita - Antique rose
Carmen - Geranium
Claudia - Cool pink
Grace - Bright pink coral
Jane - Terracota rose
Lana - Vivid orange red
Michiyo - Shocking pink
Racuel - Pink beige
Sandra - Rosewood
Vivien - Red plum

Nail Polish shades:

Back Room Black
Dovima - Tomato red
Ecume - White
Hunger - Mandarin red
Ithaque - Light Pink
Jungle - Red Bright red
Orgasm - Peachy pink with shimmer
Purple Rain - Gothic purple
Schiap - Shocking pink
Trouville - Seashell pink

The Audacious Lipstick Collection is currently available online at NARS, NARS Boutiques, and Barneys New York. The NARS Vault will be available in limited number at Barneys New York in the United States. Beginning September 1st, the Audacious Lipstick Collection will be available at Sephora and select retail partners internationally.

NARSissist Smokey Eye Kit Fall 2014 Gifting

NARS Cosmetics announced Friday, July 11 the introduction of the NARSissist Smokey Eye Kit for Fall 2014. With the announcement, NARS is determined to redefine what it means to be a NARSissist. This play on words has, just as François Nars himself, brought about some controversy.

So, let’s take a moment to quash the silliness and embrace what a NARSissist is. NARSissist (NARS∙is∙sist) (n.) - lives by her own rules, not afraid to express herself in every look, mood or attitude. Effortlessly captivating with a bottomless makeup bag. Sounds much like any beautynista doesn’t it?

Moving on, NARS Cosmetics celebrated its loyal community this past March with the launch of the NARSissist Eyeshadow Palette. The release spurned a wave of excitement surrounding the product and all the many ways it could be worn with captivating results.

Continuing the momentum, the brand is now reveals a second item in this collection, a makeup bag must-have featuring a NARS most coveted essentials for eyes: the NARSissist Smokey Eye Kit. For Fall 2014, the limited-edition kit features a compact with three must-have shadows for captivating, compelling eyes, a mini Via Veneto Larger Than Life Eyeliner and a newly designed travel size Wide Contour Brush #43 for easy application on the go.

NARSissist Smokey Eye Kit ($59):

Eyeshadow Palette - Madrague I, Bali, Mekong
Mini Via Veneto Larger Than Life Eyeliner
Travel size Wide Contour Brush #43

NARSissist Smokey Eye Kit will be available beginning July 15 online at NARS and August 1at NARS Boutiques and select retail locations. Stay in the loop and be alerted as soon as the Eye Kit launches by signing up at Are You A #NARSissist!

NARS Cosmetics Fall 2014 Color Collection

In preparation for the next season, NARS Cosmeticsannounced July 7 its captivating Night Caller Fall 2014 Color Collection. In addition to its gorgeous line-up of autumnal products, this dramatic color palette also features the exciting launch of new Night Series Eyeliners.

The new NARS Collection for Fall 2014 has eyes shining in amethyst and quartz shadows while intense black liners flecked with rich purple, gold, and green pearl provide intriguing depth. Fall 2014 lips will smolder in warm reds and cheeks are softened with a wash of glistening pink.

The Night Series eyeliners glide on smooth with ultra-saturated color in a single swipe while luminous micro-pearls set in jet black color light up the night. NARS Night Caller Fall 2014 Color Collection is quintessential François Nars and NARSissists will indeed delight in this latest offering!

NARS Night Caller Fall 2014 Collection Includes:

Duo Eyeshadow ($35)

Dolomites Duo Eyeshadow (L) shiny rose quartz, (R) chocolate
Jardin Perdu Duo Eyeshadow (L) metallic dove grey, (R) metallic amethyst

Satin Lip Pencil ($25)

Bansar - rose brown
Mandore - cranberry

Matte Multiple ($39)

Nā Pali Coast - Shimmering rose peach (Launched with the Spring 2014 Color collection, still amazing for Fall 2014!)

Eyeliner ($24)

Night Bird - black with purple pearl
Night Clubbing - black with gold pearl
Night Flight - black with cobalt blue pearl
Night Porter - black with green pearl

Blush ($30)

Unlawful - amber pink with silver pearls

NARS Night Caller Fall 2014 Color Collection will be available beginning July 15 online at NARS and in NARS Boutiques and available August 1 at Sephora and select retail locations.

NARS Cosmetics Opens Las Vegas Boutique

NARS Cosmetics is excited to announce the opening of its sixth freestanding boutique, located at the luxurious Forum Shops at Caesars in Las Vegas. The 1200 square-foot boutique features sharp lines and modern amenities with a luxuriously sleek design conceived by Founder and Creative Director François Nars in conjunction with Fabien Baron, of New York design firm Baron& Baron.

Features:

Located at the “Shopping Wonder of the World,” the NARS Las Vegas Boutique is set among some of the biggest and most luxurious stores in the world at The Forum Shops at Caesars Palace
1200-square-foot retail space featuring stark white walls with accents and fixtures which are reminiscent of the brand’s signature packaging
Sharp lines and clean mirrored surfaces are met by white flooring in a chevron pattern
The luxurious yet inviting space features an expansive sales area, makeup stations and an exclusive VIP area
The VIP area includes decadent moldings, a bookcase with Francois Nars’ books including Faery Lands and Makeup Your Mind Express Yourself, two make up stations and a seating area for guests
Technique-focused sales area includes curated product collections with NARS artists and interactive digital touchscreens for customers to learn NARS’ signature complexion and cheek techniques
As a part of the user experience, customers will also have the chance to “spin to win” a deluxe sample on the digital slot machine which was specially created for this boutique
The sales area features a double height ceiling with striking extra large LED screen (11x6 feet) featuring rotating short films created by NARS
Elevated mirrored podiums showcase the latest launches and featured products while linear lighting details accentuate the architectural features of the space
6 permanent makeup stations with full height mirrors and integrated lighting
High-gloss white corian display table offers a clean presentation that is easy to navigate; bold colors contrast the stark white environment
Boutique cash wrap in a red, high-gloss lacquer – the same shade as the brand’s iconic Jungle Red Lipstick
Linear lighting details accentuate the architectural elements of the space
Boutique makeup artists personally trained by François Nars
Music mix created for the boutique by renowned French DJs Les Jumeaux
Unique 413 BLKR products –named for the first NARS boutique– to be sold at this location as well as NARS.

NARS Boutique Forum Shops at Caesars is now open and located at 3500 South Las Vegas Blvd, Las Vegas, NV. For an appointment call (702) 749-1525 and to find a NARS Boutique near you, visit NARS online.

NARS Summer 2014 New Dual-Intensity Eyeshadow and Summer Gifting

NARS Cosmetics announced, on June 3^rd, several launches for Summer 2014. With extreme excitement (and us too) NARS will introduce Dual-Intensity Eyeshadow and several Summer Gifting sets on July 1.

Dual-Intensity Eyeshadow ($29) invites you to double-down with the new dual-application formula. Apply dry for a sheer, airbrush-like finish with a luminous sheen or apply with a dampened brush for high-impact and intense, opaque color. Available in 12 ready-to-wear and rebelliously romantic shades, transform your look with a riveting range from delicate peach pink to fierce black orchid. Just for fun, go behind the scenes at the Dual-Intensity Eyeshadow campaign shoot with Daria Strokous!

SHADES INCLUDE:

Andromeda - Alabaster
Callisto - Icy pink silver
Cassiopeia - Iridescent electric pink
Desdemona - Rich shimmering burgundy
Dione - Metallic champagne beige
Europa - Gossamer pink peach
Giove - Navy
Himalia - Shimmering topaz
Lysithea - Shark grey
Phoebe - Deep shimmering amethyst
Subra - Black orchid
Sycorax - Black

NARS Cosmetics also introduces three exciting new gifting items for Summer 2014. From cheeks to lips to nails, NARS exclusive sets of iconic color consume every thought, every look. Two limited edition lip/nail sets and one limited edition cheek palette heat up the season with color so rich and indulgent, fascination turns to fixation.

Uninhibited ($52) A trio of intrigue and seduction – Dolce Vita Lipstick, Lip Gloss and limited edition Nail Polish presented in a sleek black lacquered box.

Climax ($52) A fantasy of shocking pink in the legendary Schiap – featuring a Lipstick, limited edition Lip Gloss and Nail Polish housed in a matching pink, lacquered box.

Domination ($49) A rush of blush – delivering insatiable glamour for cheeks, this exclusive palette features three signature Blush shades (Orgasm, Laguna and Mistinguette) and Devotee Highlighting Blush.

Dual-Intensity Eyeshadow will be available July 1 at NARS and NARS Boutiques, also launching July 1 Uninhibited, Climax, and Domination available exclusively at Nordstrom. When you’re done recuperating from the NARS News learn how to create a defined eye, using the new products, from NARS Lead Head Artist CindyRodriguez!

François Nars Celebrates The Opening of NARS Madison Avenue

NARS Cosmetics celebrated the opening of its second NewYork City flagship boutique, on May 15, with an exclusive Grand Opening party hosted by Founder and Creative Director François Nars and campaign model Daria Strokous.

Sigourney Weaver, Dayle Haddon, Jessica Joffe, Kelly Bensimon, Taylor Tomasi Hill, Giovanna Battaglia and Jennifer Creel were just some of the high-profile guests who joined François Nars and CEO, Louis Desazars, at the VIP event on Thursday. Located at 971 Madison Avenue, the 700 square-foot space features sharp lines and modern amenities with a luxuriously sleek design conceived by François Nars in conjunction with Fabien Baron, of New York design firm Baron & Baron.

The Madison Avenue location, which combines elements of luxury, sophistication and the brand’s modern DNA, brings a unique shopping destination to uptown consumers and makeup artists. In addition to the full NARS cosmetics product line, the boutique will also sell the 413 BLKR collection -- named for the first NARS boutique -- and François Nars’ books including “Makeup Your Mind: Express Yourself” and “Faery Lands”.

NARS Cosmetics To Open Second NYC Flagship Boutique

NARS Cosmetics announced, yesterday May 1, the opening of its second New York flagship and fifth freestanding boutique, located on Madison Avenue in the heart of NYC’s most luxurious and upscale shopping districts. The 700 square-foot boutique features sharp lines and modern amenities with a luxuriously sleek design conceived by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron.

Features:

700-square-foot retail space featuring stark white walls with accents and fixtures, which are reminiscent of the brand’s signature packaging
Luxurious marble surround the entry door and display windows, while black metal facade provide a background for the three-dimensional logo on the exterior
Modern floor-to-ceiling glass cube with hidden illumination acts as the centerpiece of the space – ideal for installations and projections
Elevated mirrored podiums showcase the latest launches and featured products
4 permanent makeup stations with full height mirrors and integrated lighting
Full height, illuminated visuals add to the intrigue of the space
Interior includes clean, sharp lines met by seamless white flooring
High-gloss white corian display table offers a clean presentation that is easy to navigate; bold colors contrast the stark white environment
Boutique cash wrap in a red, high-gloss lacquer – the same shade as the brand’s iconic
Jungle Red Lipstick
Linear lighting details accentuate the architectural elements of the space
Boutique makeup artists personally trained by François Nars
Music mix created for the boutique by renowned French DJs Les Jumeaux
Unique 413 BLKR products –named for the first NARS boutique– to be sold at this location as well as narscosmetics.com
“François’ Favorite Things”, an eclectic mix of objects that have inspired Nars over the years (including films, books, and photographs), to be available for purchase and rotated quarterly

Located at 971 Madison Avenue, New York, NY, the NARS Boutiqueopens May 16.

NARS Cosmetics Introduces New Products For Spring 2014

Courtesy of NARS

NARS announced today, March 13, the launch of two fabulous new products for Spring 2014. NARS Contour Blush and a 16-piece Artistry Brush Collection will be added to the brand’s extensive lineup of must-have products for the season.

Contour Blush ($42) is the ultimate essential in makeup artistry and the secret weapon to creating natural-looking definition with a luminous finish. The blush duo, available in three sets, features a lighter shade to illuminate the highpoints of the face and a deeper shade to enhance definition. Ultra-smooth, lightweight texture lends itself to a luminous finish and the specially designed contouring formula visual depth and dimension in a single swipe.

Contour Blush Shades:

Olympia - Ivory/Rose
Paloma - Pink beige/Deep rose
Gienah - Honey/Amber

Tip: To create the perfect contour on cheeks, apply the deeper shade of the Contour Blush to the hollows of the cheek and along the hairline, sweep the light shade across the cheekbone toward the temple to soften and highlight. Finish the look with a pop of your favorite blush shade on the apples of the cheek.

François Nars states,” You cannot achieve good makeup without good tools.” And with that in mind, NARS introduces a 16-piece Artistry Brush Collection. From base to bristle, this comprehensive collection features an exquisite design conceived by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron.

Each brush is designed with the finest quality hairs and delicately weighted to provide the necessary balance for a professional and precise makeup application. The custom brush and packaging feature the iconic matte black finish with sharp debossed logo and signature pop of red.

Artistry Brush Collection

Face:

Powder Brush #10 ($52) Blends, buffs, and diffuses loose powder for a lustrous finish. Double domed with layers of full, soft hair to pick up and deposit powder evenly.
Bronzing Powder Brush #11 ($52) An artist essential for controlled application. The dense concentration of soft, natural hair holds and applies product for an even, all-over glow.
Cream Blending Brush #12 ($28) A versatile, multi-use brush for face and eyes. Designed for gentle application of concealer around the eyes and effortless blending of cream textures.
Precision Blending Brush #13 ($26) For precision application of concealer. Ideal for focused use on spots, pigmented areas, or around the eyes and nose.

Cheek:

Blush Brush #20 ($42) Professional domed shape deposits blush pigments perfectly. Diffuses as it blends for smooth, effortless application.
Contour Brush #21 ($42)Expertly angled for sculpting and highlighting the cheekbones. An artist essential to define and blend with controlled application.

Eyes:

Eye Shadow Brush #40 ($32) Deposits the perfect amount of pigment for a masterful sweep of all-over shadow.
Diffusing Brush #41 ($32) A must-have for blending and creating the smoky eye. Lush bristles softly apply shadow for a light veil of color.
Blending Eyeshadow Brush #42 ($32) Ideal tool for applying high-shimmer shadows and effortless blending for a soft-focus effect due to softer, longer hair design.
Wide Contour Eyeshadow Brush #43 ($32) The go-to artist essential that does it all: tap, blend, or sweep shadow with ease. Angled shape allows for all-over or precise application.
Precision Contour Brush #44 ($28) The firm, flexible hair design of this brush is ideal for applying concentrated color in the eye crease.
Smudge Brush #45 ($28) The smoky eye artist essential. Expertly deposits color along the lash line and diffuses and softens eyeliner.
Push Eyeliner #46 ($28) Transforms any cream or powder eyeshadow into an eyeliner for a smooth, fine line at the base of the lashes. Use wet to apply powders for stronger color impact.
Angled Eyeliner Brush #47 ($28) Designed for impeccable glide when applying liquid and cream textures along the lash line. Perfect for use with NARS Eye Paint to create a variety of effects, from natural to dramatic.
Brow Defining Brush #48 ($26) Define, shape and fill in sparse brows. Firm bristles provide control and deposit powder for a hair-like effect.

Lip Category-

Precision Lip Brush #30 ($26) Designed with a wide, flat surface to evenly apply lipstick with precision.

NARS Contour Blush will be available March 15 and NARS Artistry Brush Collection will be available April 1 at NARS and NARS Boutiques.

NARS Cosmetics Announces New Face For Brand

Dominique Charriau/Getty Images

NAR Cosmetics announced today, Feb. 26 that Charlotte Rampling will be the new face for the brand. With the choice of Ms. Rampling, NARS founder, François Nars proves yet again that he is far from a conventional thinker.

Charlotte Rampling is a 68-year-old British actress, most recently scene in the last season of “Dexter,” and according to The Telegraph, she hasn’t fronted a campaign since the 1970s. But, that isn’t exactly correct, as Marc Jacobs made Charlotte the face for his Spring 2004 ad campaign.

Nars’ explained his choice to have Charlotte Rampling as his brand’s face to WWD. “Charlotte's ability of transformation is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on film and the big screen, she had an amazing power to encompass a character,” said Nars.

NARS Cosmetics is set to celebrate its 20th Anniversary this September and Charlotte Rampling will be the face that represents this unique cosmetics house. François Nars will oversee the entire campaign, right down to the photography, and while there are no photos of the campaign yet, they are sure to be stunning.

Remember lovelies -- Ugly is not a physical flaw, but is of one’s character … choose beautiful!

NARS Backstage at Marc Jacobs Autumn/Winter 2014

SHOW: Marc Jacobs AW ‘14

LEAD ARTIST: François Nars, Founder & Creative Director

LOOK: "The makeup look was really inspired by the collection, which is very "matte." There's nothing too silky and I wanted that to translate to the makeup. The models look like mannequins. The eyelid is a pale neutral grey and we made it look bigger by foregoing mascara. The lips have a touch of frosted metallic silver. We used a lot of powder for a matte, porcelain finish."

FACE

NARSskin Luminous Moisture Cream
Pure Radiant Tinted Moisturizer
Radiant Creamy Concealer
Loose Powder

CHEEKS

Zen Blush
Douceur Blush
Sex Appeal Blush

EYES

Andromeda Dual-Intensity Eyeshadow (New for Summer 2014, for now try the silver side of Tokyo Duo Eyeshadow)
Sheer white shimmer side of Pandora Duo Eyeshadow
Sugared cocoa side of Kalahari Duo Eyeshadow
Sophia Single Eyeshadow

LIPS

Striptease Lip Gloss
Dione Dual-Intensity Eyeshadow (New for Summer 2014, for not try the shimmer side of All About Eve Duo Eyeshadow)

All products, except where noted, available at NARS.

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