Bottega Veneta MFW Spring 2015 Ready-to-Wear Redken's Get The Look

Adding to the rich elegance of Bottega Veneta’s Spring 2015 Ready-to-Wear show in Milan, Redken Creative Consultant Guido created a feminine, casual updo that any woman can achieve on her own. Using Redken’s new wind blown 05 to add soft, natural texture and mess around 10 disrupting cream-paste to twist the hair back, Guido created a rich, ready-to-wear hairstyle that stunned on the runway.

“I created this very feminine, beautiful updo that’s very Bottega Veneta. It’s how every woman would like their hair to look, and feel comfortable enough to wear it like that. I started with clean, dry hair, and then used my main product, wind blown 05, which was really key to getting that great texture you can see. Then, I twisted the hair back and used little pins to hold it in place, but left a long bit sticking out so that it felt very casual. I finished the look by pulling out the little baby hairs all around the hairline, so the overall effect was very soft and feminine with a lot richness.” Guido, Redken Creative Consultant

Redken Products Used: mess around 10 disrupting cream-paste, wind blown 05 dry finishing spray

How To Create The Look:

1. Start with dry hair, and blow-dry hair straight back.
2. Spray wind blown 05 dry finishing spray all over hair to add airy texture.
3. Emulsify a dime-size amount of mess around 10 disrupting cream-paste in hands, and apply only to the hairline and top of head. Comb through using fingers.
4. Twist hair back into a very loose knot, securing with small U-pins.
5. Pull out a few wispy hairs around the hairline and finish with another mist of wind blown 05 dry finishing spray.

      

Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken online.

Photos by Lucas Flores Piran for Redken

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MFW SS 2015 Redken Roundup Dolce & Gabbana, Jil Sander, Roberto Cavalli

MFW SS 2015 Redken Roundup

Show: Dolce & Gabbana Spring/Summer 2015

Inspired by the modern-day Spanish woman, Redken Creative Consultant Guido created a feminine, soft updo that captured the essence of the classic Dolce & Gabbana woman for their Spring/Summer 2015 show in Milan. Using Redken’s new wind blown 05 dry finishing spray to add airy texture to the hair before pulling it back into a loose bun with an effortless feeling. To finish the look, Guido adorned each model’s hair with rich floral arrangements and jewel-encrusted crowns, which have become a signature runway style look for Dolce & Gabbana.

“This look is very classically Dolce. It’s very soft, pretty and feminine – how girls want to look. I created these soft chignons with a Spanish feeling by using Redken’s wind blown 05 to create texture throughout the hair, and then pulled the hair back over the ears into a low, loose, sort of messy bun. It could look severe, but I’m doing it with my fingers to make it much softer for an overall feeling that’s very rich and luxurious.” Guido, Redken Creative Consultant

Redken Products Used: Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion, wind blown 05 dry finishing spray

How To Create The Look:

1. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
2. Apply a nicked-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry smooth with a round brush.
3. Create a clean center part with fingers.
4. Spray wind blown 05 dry finishing spray all over hair to add airy texture.
5. Pull hair over the ears and back into a loose bun.
6. Twist the ponytail to create a messy knot and secure with small U-pins. Leave a few bits of hair sticking out from the bun to achieve a softer look.
7. Finish with another mist of wind blown 05 dry finishing spray.

  Show: Jil Sander Spring/Summer 2015

Redken Creative Consultant Guido captured the essence of the Jil Sander girl by creating a modern, androgynous hairstyle for the runway at the Spring/Summer 2015 show in Milan. To achieve this minimal, natural look, Guido used Pillow Proof Blow Dry express primer and satinwear 02 prepping blow-dry lotion to create beautiful texture throughout the hair before blow-drying and adding his finishing touches.

“The Jil Sander girl is always sort of masculine-feminine and very boyish. This simple, modern hairstyle really captures the essence of that girl. I used Pillow Proof Blow Dry express primer and satinwear 02 all over the hair to get that natural, beautiful texture. Then I blow-dried the hair, using my fingers to create a deep side part and tucked the hair behind the ears for a very masculine, boyish feeling.” Guido, Redken Creative Consultant

Redken Products Used: Diamond Oil Shampoo, Diamond Oil Conditioner, Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion

How To Create The Look:

1. Start with clean hair by washing with Diamond Oil Shampoo and Conditioner.
2. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
3. Apply a nicked-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry with a round brush. Then create a clean, deep side part.
4. Tuck the hair behind the ears to achieve a natural finish.

    Show: Roberto Cavalli Spring/Summer 2015

Redken Creative Consultant Guido created rich, natural hairstyle for Roberto Cavalli’s Spring/Summer 2015 show in Milan. To achieve this fresh-from-the-salon look, Guido used Pillow Proof Blow Dry express primer and satinwear 02 prepping blow-dry lotion to blow-dry the hair smooth, but leaving the length natural for a rich, luxurious finish.

 “It’s a very simple, minimal hairstyle at Cavalli this season, with a very rich feeling, almost like the girls just stepped out of the salon. I used satinwear 02 to blow-dry the hair smooth and then created a sort-of messy middle party with my fingers. After creating the part, I didn’t touch the hair again, so it feels very natural and luxurious with a little bit of sexiness.” Guido, Redken Creative Consultant

Redken Products Used: Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion

How To Create The Look:

1. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
2. Apply a nicked-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry smooth with a round brush.
3. Create a center part with fingers, leaving the length of the hair natural.

To locate a Redken salon please visit Redken online. Please note, Redken products can only be guaranteed authentic when purchased from a salon

Photos by Lucas Flores Piran for Redken

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Versace MFW Spring 2015 Ready-to-Wear Redken Get The Look

Drawing inspiration from the 1980’s, Redken Creative Consultant Guido created a sporty-chic hairstyle for Versace’s Spring/Summer 2015 show in Milan. Using guts 10 volumizing spray-foam mousse to create height in the front and forceful 23 super strength finishing spray for the perfect amount of control and shine, Guido achieved a minimal hairstyle that made a massive statement on the runway.

“The Versace girl is a bit sporty this season, but still very modern and glamorous. I created this minimal and very natural hairstyle to enhance this feeling. I created volume in the front with guts 10, and left the back natural to get that beautiful, modern texture. Then I raked my fingers back through the hair, using forceful 23 to create those distinct lines and hold for a boyish, sporty vibe that’s still quite glamorous with the height in the front and shiny finish.” - Guido, Redken Creative Consultant

Redken Products Used: Pillow Proof Blow Dry express primer, guts 10 root targeted volume spray foam, forceful 23 super strength finishing spray, shine flash 02 glistening mist

How To Create The Look:

1. Thoroughly mist Pillow Proof Blow Dry express primer all over hair and comb through.
2. While hair is still damp, apply guts 10 root targeted volume spray foam on roots at the crown.
3. Blow-dry hair at the crown until it is completely dry.
4. Spray the back of the hair with water and let dry naturally.
5. Rake hair back with fingers to create visible lines and spray with forceful 23 super strength finishing spray to hold hair in place.
6. Finish with a touch of shine flash 02 glistening mist all over for added shine. 

 Photos by Lucas Flores Piran for Redken

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Prada MFW Spring/Summer 2015 Recap With Redken

It’s often the little things that make a big difference, and Redken Creative Consultant Guido proved this to be true with the hairstyle he created for Prada’s Spring/Summer 2015 show in Milan. Guido achieved this tough, yet sophisticated, low ponytail by using a combination of Redken’s mess around 10 disrupting cream-paste and Diamond Oil High Shine Airy Mist to add small details that made a bold statement on the runway.

“I cut bangs around the face of each of the girls to lend a boyish-ness to the hairstyle. This greasy, kind of tough-looking ponytail is really an indication of who the woman is. She’s very pulled together and sophisticated, but has a bit of a dark, eccentric edge. I used mess around 10 to get that rough texture, and then tucked the girls’ hair behind the ears so it has more of a boyish feeling. Then, I added some richness by spraying Diamond Oil High Shine on the top of the hair, and finished the look by pulling out baby hairs around the hairline and misting them with water so they stick to the face. It’s these tiny details that give a hairstyle a big impact.” Guido, Redken Creative Consultant

Redken Products Used: mess around 10 disrupting cream-paste, Diamond Oil High Shine Airy Mist (launching in November)

Get The Look:

1. If working with curly hair, rough blow-dry until 100% dry.
2. Apply mess around 10 disrupting cream-paste to dry hair section-by-section from roots to mid-shaft (do not apply product to the ends).
3. Gather hair into a rough low ponytail, securing at the nape of the neck with an elastic.
4. Spray Diamond Oil High Shine Airy Mist from roots to the mid-shaft without spraying on the ponytail to keep it natural.
5. Pull out the baby hairs around the face and spray with a light mist of water, allowing them to stick to the face.

Photos by Lucas Flores Piran for Redken

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Alberta Ferretti Spring 2015 Ready-to-Wear Redken Get The Look

Show: Alberta Ferretti Spring 2015 Ready-to-Wear

Redken Creative Consultant Guido played up Alberta Ferretti’s Spring Ready-to-Wear #MFW 2015 Collection with a natural, hippy-inspired hairstyle for the runway. “At this moment in time, easy hair feels the most modern, and that’s the overall feeling we get with this hairstyle. The Alberta Ferretti girl is kind of a hippie, but still very feminine and soft, so I left the hair a bit natural, with some nice chunky texture and loose curls. I sprayed fashion waves 07 throughout the hair, and then used two different sized curling irons to add more movement. Then, I applied more fashion waves 07 to pull out the curls a bit, creating that nice matte texture.” - Guido, Redken Creative Consultant

Redken Products Used:

• Diamond Oil Shampoo
• Diamond Oil Conditioner
• fashion waves 07 sea salt spray

Create The Look:

1. Start with clean hair by washing with Diamond Oil Shampoo and Conditioner.
2. Rough blow-dry, and then create a messy center part using fingers.
3. Use a round brush to blow-dry the front of the hair until smooth.
4. Spray fashion waves 07 sea salt spray throughout the hair to create some texture.
5. Create additional movement by loosely wrapping underside pieces of hair around a ½-inch curling iron and face-framing pieces around a 1-inch curling iron.
6. Apply another mist of fashion waves 07 sea salt spray throughout the hair to pull out some of the curl.

Please note, Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon near you, please visit Redken online.

Photo Credits: Lucas Flores Piran for Redken

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