Soraya Jürgen Blog: Guido

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Versace MFW Spring 2015 Ready-to-Wear Redken Get The Look

Drawing inspiration from the 1980’s, Redken Creative Consultant Guido created a sporty-chic hairstyle for Versace’s Spring/Summer 2015 show in Milan. Using guts 10 volumizing spray-foam mousse to create height in the front and forceful 23 super strength finishing spray for the perfect amount of control and shine, Guido achieved a minimal hairstyle that made a massive statement on the runway.

“The Versace girl is a bit sporty this season, but still very modern and glamorous. I created this minimal and very natural hairstyle to enhance this feeling. I created volume in the front with guts 10, and left the back natural to get that beautiful, modern texture. Then I raked my fingers back through the hair, using forceful 23 to create those distinct lines and hold for a boyish, sporty vibe that’s still quite glamorous with the height in the front and shiny finish.” - Guido, Redken Creative Consultant

Redken Products Used: Pillow Proof Blow Dry express primer, guts 10 root targeted volume spray foam, forceful 23 super strength finishing spray, shine flash 02 glistening mist

How To Create The Look:

Thoroughly mist Pillow Proof Blow Dry express primer all over hair and comb through.
While hair is still damp, apply guts 10 root targeted volume spray foam on roots at the crown.
Blow-dry hair at the crown until it is completely dry.
Spray the back of the hair with water and let dry naturally.
Rake hair back with fingers to create visible lines and spray with forceful 23 super strength finishing spray to hold hair in place.
Finish with a touch of shine flash 02 glistening mist all over for added shine.

Photos by Lucas Flores Piran for Redken

Alberta Ferretti Spring 2015 Ready-to-Wear Redken Get The Look

Show: Alberta Ferretti Spring 2015 Ready-to-Wear

Redken Creative Consultant Guido played up Alberta Ferretti’s Spring Ready-to-Wear #MFW 2015 Collection with a natural, hippy-inspired hairstyle for the runway. “At this moment in time, easy hair feels the most modern, and that’s the overall feeling we get with this hairstyle. The Alberta Ferretti girl is kind of a hippie, but still very feminine and soft, so I left the hair a bit natural, with some nice chunky texture and loose curls. I sprayed fashion waves 07 throughout the hair, and then used two different sized curling irons to add more movement. Then, I applied more fashion waves 07 to pull out the curls a bit, creating that nice matte texture.” - Guido, Redken Creative Consultant

Redken Products Used:

Diamond Oil Shampoo
Diamond Oil Conditioner
fashion waves 07 sea salt spray

Create The Look:

Start with clean hair by washing with Diamond Oil Shampoo and Conditioner.
Rough blow-dry, and then create a messy center part using fingers.
Use a round brush to blow-dry the front of the hair until smooth.
Spray fashion waves 07 sea salt spray throughout the hair to create some texture.
Create additional movement by loosely wrapping underside pieces of hair around a ½-inch curling iron and face-framing pieces around a 1-inch curling iron.
Apply another mist of fashion waves 07 sea salt spray throughout the hair to pull out some of the curl.

Please note, Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon near you, please visit Redken online.

Photo Credits: Lucas Flores Piran for Redken

Christopher Kane Spring/Summer 2015 Hair by Guido for Redken

Show: Christopher KaneSpring/Summer 2015

Redken Creative Consultant, Guidocreated a natural, beautiful hairstyle to complement the glamour and sophistication of Christopher Kane’s Spring/Summer 2015 collection. Using satinwear 02 prepping blow-dry lotion and Diamond Oil High Shine Airy Mist, Guido achieved a statement-making, simple style that sparkled on the runway.

“This modern, easy look simply felt right for Christopher Kane’s new collection, which is all about an unperfected, yet sophisticated type of girl. It’s very natural and undone, which created a modern and cool feeling. But, even the easy looks have little nuances that make it feel special - the way the part is very natural and a little messy, or the little wispy hairs around the face. I used satinwear 02 to blow-dry the hair smooth so it’s not frizzy, but still has some beautiful, natural movement. Then I sprayed Diamond Oil High Shine Airy Mist at the roots to add a little bit of gloss.” - Guido, Redken Creative Consultant

Redken Products Used: satinwear 02 prepping blow-dry lotion, Diamond Oil High Shine Airy Mist (launching in November)

Create The Look:

Apply satinwear 02 to damp hair and blow-dry until smooth, but still keeping the hair’s natural texture.
Use fingers to create a rough middle part.
Bring baby hairs and flyaways forward onto the face and spray the top of the hair with Diamond Oil High Shine Airy Mist for a glossy finish.

Please note, Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon near you, please visit Redken online. For more tips and to stay in the know, checkout Redken on Twitter, Facebook and Instagram!

Photo Credits: Lucas Flores Piran for Redken

Redken #NYFW Roundup Hair by Guido: Marc Jacobs, Calvin Klein, Ralph Lauren

Guido, Redken Creative Consultant, styles hair for more than 80 fashion shows every year in New York, London, Milan, and Paris. He fuels trend-setting hairstyles around the globe every season and is the creative force behind fashion's most iconic hairstyles. For TME Readers, we’ve got the “Get The Look” for NYFW most iconic designers!

Show: Marc Jacobs Spring/Summer 2015

For the fourth season in a row, Redken Creative Consultant Guido created 60 custom wigs for the highly-anticipated Marc Jacobs Spring/Summer 2015 NYFW show. Working very closely with Marc Jacobs to complete his vision for the runway, Guido drew inspiration from the 70’s and 80’s to create a fantasy on the runway.

“The wigs we created are a total reflection of Marc Jacob’s style. He has a complete vision for his show, and the wigs really allowed us to bring this vision to life because they almost depersonalize the girls. We were inspired by the 70’s and 80’s and by Joey Ramone’s bowlish haircut. First, we dyed all of the wigs black and then we pre-cut them before the show so that we could custom cut them for each girl backstage to create that perfect bowl-shape with the heavy bang. Texture is also very important for this look.” - Guido, Redken Creative Consultant

Redken Products Used: wind blown 05 dry finishing spray, fashion waves 07 sea salt spray, hardwear 16 super strong sculpting gel, and control addict 28 high hold hairspray

Create the Look - Marc Jacobs:

Apply hardwear 16 super strong sculpting gel to dry hair from root to ends and comb through until hair is completely saturated.
Divide hair into two sections (top and bottom) in the back.
Clip the bottom section down and out of the way.
Using a finishing brush, start to brush the top section flat against the head, following the round of the head in one direction. Repeat with each section, making sure it’s very clean and neat-looking when finished.
Blow dry hair until completely dry.
Apply control addict 28 high hold hairspray to smooth any flyaways.
Place wig on head.
Cut the wig into a bowl-shape with a heavy bang.
Mist water all over the wig until damp, and then liberally spray fashion waves 07 sea salt spray all over, scrunching into hair with fingers to create chunky texture.
Allow to air dry and finish by thoroughly spraying wind blown 05 dry finishing spray all over the hair for added texture.

Show: Calvin Klein Spring/Summer 2015

Redken Creative Consultant Guido created a chic, Japanese-inspired chignon for Calvin Klein’s Spring/Summer 2015 NYFW show, adding a bit of toughness to the designer’s classic collection.

“The look at Calvin Klein is always very minimal and classic. This season the girl is still quite classic, but with a tough, sexy edge, which was inspired by the Japanese or chinoiserie kind of look. I simply pulled the hair back very tight with my fingers to create a high ponytail, and then twisted the hair into a chignon that’s a bit messy with little wispy hairs popping out of the bun.” - Guido, Redken Creative Consultant

Redken Products Used: forceful 23 super strength hairspray, Diamond Oil High Shine Airy Mist (available in November)

Create the Look - Calvin Klein:

Liberally spray forceful 23 super strength hairspray and Diamond Oil High Shine Airy Mist throughout the hair, using fingers to work into the roots for texture and grip.
Pull hair back into a tight, high ponytail with fingers, securing with an elastic.
Twist the length of the ponytail into a tight chignon, fastening with small U-pins and allowing a few wispy strands of hair to stick out from the bun.
Finish with another mist of forceful 23 super strength hairspray and Diamond Oil High Shine Airy Mist all over for added texture and shine.

Show: Ralph LaurenSpring/Summer 2015

Redken Creative Consultant Guido brought modern luxury to the Ralph Lauren runway once again, creating two classic, minimal looks to complement the designer’s collection. Guido created an elegant low ponytail and a beautiful, smooth blowout to bring to life the timeless, traditional lifestyle of Ralph Lauren.

“Ralph Lauren continues to tell the story of easy luxury on the runway. The hair is all about this beautiful, rich texture. Some of the girls have their hair back in an elegant, low ponytail, and some have their hair down, which is a nod to Ralph’s commitment to stay true to his brand rather than following the latest trends. These styles with rich, natural textures achieve a very classic, finished and modern feeling.” - Guido, Redken Creative Consultant

Redken Products Used: satinwear 02 prepping blow-dry lotion, fashion work 12 versatile hairspray, pillow proof blowdry express primer, pillow proof blowdry two day extender

Create the Look – Ralph Lauren Elegant Low Ponytail:

Apply a nickel-sized amount of satinwear 02 prepping blow-dry lotion throughout damp hair.
Create a side part and then blow-dry hair smooth using a round brush for added volume.
Brush hair into a low ponytail, securing at the base of the head with a small elastic.
Take a small section of hair from the ponytail and wrap it around the elastic, securing with a small pin.
Finish with a mist of fashion work 12 versatile hairspray for a clean, polished look.

Create the Look – Ralph Lauren Relaxed Blowout:

Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
Apply pillow proof blowdry express primer 2 damp hair
Allow hair to dry naturally
Use a curling iron to add movement into the mid-lengths and ends if necessary
Spray pillow proof blowdry two day extender on mid-lengths and ends for added texture

Photo Credits: Lucas Flores Piran for Redken

Redken for Dolce & Gabbana and Ralph Lauren Fall/Winter Get The Look

Redken Creative Consultant Guido swept the hair up in a classic Dolce & Gabbana manner, which is synonymous with soft, romantic and truly elegant style. In order to achieve this airy quality to the hair, Guidoused body full volume amplifier and a spritz of pillow proof blowdry two-day extender before twisting the braid into a soft updo. Regardless of the season, the Dolce & Gabbana look is always feminine and beautiful.

Hair by Guido, Redken Creative Consultant – Get The Look

Apply body full volume amplifier to damp hair
Blowdry hair with a round brush
Use a curling iron to add soft waves to the hair
Lightly spray pillow proof blowdry two day extender on the mid-lengths and ends
Create a loose braid
Twist the braid around and pin into place

Redken Creative Consultant Guido created two beautiful looks this season for Ralph Lauren, as the designer previewed his Polo line prior to showing his ready-to-wear collection. The downtown hairstyle of the Polo Collection, created with Redken’s New blowdry category, was paired on the runway with a more traditional Ralph Lauren low ponytail. Regardless, both styles had a cohesive feel in that they were both easy and gorgeous.

Hair by Guido, Redken Creative Consultant – Ralph Lauren Get The Look

Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
Apply satinwear 02 prepping blow-dry lotion to damp hair
Blowdry hair with round brush
Use fingers to pull hair back into a low ponytail
Fasten with a hair elastic
Wrap and pin a small piece of hair around the elastic
Finish with fashion work 12 versatile working spray

Redken Hair Care Products are available a professional salons across the globe, to find a Redken Salon near you, visit Redken and to keep up with the latest Redken trends checkout Redken on Facebook and Twitter.

Redken for Versace Fall/Winter 2014

Redken Creative Consultant Guido created a 60’s inspired hairstyle that felt in line with Versace’s own personal style. Unlike the natural styles that have dominated the runway this season, the hair at Versace was anything but easy, or natural.

Once the hair was blown out straight, Guido team swept flat irons back and forth until the hair was stick straight. In order to protect the integrity of the hair, Guido used pillow proof blow-dry express primer and iron shape 11 finishing thermal spray.

Hair by Guido, Redken Creative Consultant Create the Look:

1. Apply pillow proof blow-dry express primer on damp hair

2. Spray guts 10 root-targeted volume spray foam on crown

3. Blow-dry hair with natural bristle brush

4. Spray iron shape 11 finishing thermal spray on dry hair

5. Use a flat iron from root to ends to get stick straight hair

6. Backcomb the hair to create root volume

To find a Redken Salon near you, visit Redken and to keep up with the latest Redken trends checkout Redken on Facebook and Twitter.

Summer Hair by Redken Creative Consultant Guido

Nina Ricci Spring - Summer 2014

Hair by Guido, Redken Creative Consultant

Redken Nina Ricci SS14

Redken Creative Consultant Guido used outshine 01 anti-frizz polishing milk, a drop of diamond oil shatterproof shine and a round brush to create the super smooth finish at Nina Ricci. The simple, low ponytail was loosened in the front just enough to add softness to the design, while still maintaining enough tension to hold the style together. The hair manages to be polished and undone all at once.

“While the hair is simple for Nina Ricci, the look itself is very luxurious. I used outshine 01 anti-frizz polishing milk, prior to blow drying the hair, in order to achieve a nice sleek, smooth texture. The hair is very romantic, super feminine and entirely Nina Ricci.” Guido, Redken Creative Consultant

Redken Products Used:

outshine 01 anti-frizz polishing milk
diamond oil shatterproof shine

Create the Look:

1. Apply a small amount of outshine 01 anti-frizz polishing milk to damp hair

2. Add a drop of diamond oil shatterproof shine on the ends and comb through

3. Blow dry smooth

4. Create a natural center part

5. Gather the hair at the nape, making sure the hair sits above the ears

6. Secure with a hair tie

7. Use black ribbon to cover the hair tie

8. Loosen the front by pulling the hair gently

Celine Spring - Summer 2014

Hair by Guido, Redken Creative Consultant

Redken Celine SS14

Redken Creative Consultant Guido created a look that was both messy and modern, while still maintaining a beautiful quality to the hair. He used a bit of satinwear 02 prepping blow-dry lotion to soften and smooth the natural texture of the hair. Once the hair was twisted and pinned, Guido finished with quick dry 18 instant finishing spray. This particular hairspray provided for a clean style, without creating a firm or hard feeling to the hair.

"I took a modernist approach to the classic bun at Celine, by creating a simple and slightly messy knot. I wanted to make sure the look remained soft, so the hair was not pulled too tight and a few flyaways were left untouched. The end result should feel soft and pretty." Guido, Redken Creative Consultant

Redken Products Used:

satinwear 02 prepping blow-dry lotion
quick dry 18 instant finishing spray

Create the Look:

1. Apply satinwear 02 prepping blow-dry lotion to damp hair and blow dry

2. Loosely pull the hair back and twist into a messy knot

3. Pin the knot

4. Finish with quick dry 18 instant finishing spray

Redken Products are available at fine salons across the glob and to find a salon near you, visit Redken.

Redken Runway Report With Hair How-Tos From Guido

The Fall/Winter shows from Milan may be long over, but winter is not. So with quite a few months left in the season, it’s time to dive into those stunning looks straight from the runways and here to tell us the how-tos is Redken Creative Consultant Guido Palau … better known as Guido.

Versace - Guido created the style for the Versace show in Milan by taking a “boyish approach to feminine hair” with a punk edge. He started with a rich blow-dry that held true to the glamour, luxury, and sensuality that the house stands for, but then added one distinctly new element. The “comb up” he sculpted in the front proved it might just all be in the details, giving the final style just the right amount of rock n' roll. “I didn't use a flat iron on this look as it's not supposed to be stick straight, but it's not a big bouncy blow-out either,” said Guido.

Get the Look: Redken Products Used - forceful 23 super strength finishing spray, satinwear 02 prepping blow-dry lotion, hardware 16 super strong gel

Apply satinwear 02 prepping blow-dry lotion to damp hair and blow-dry with a large round brush for a smooth straight look
Create a clean deep left side part with a tail comb, and then tuck the left side behind the ear and clip in place
Apply a small amount of hardwear 16 super strong gel to the hair starting at the forehead and along the part and then combing the right section slightly up and back into shape
Remove the clip on the left side and finish the style by applying forceful 23 super strength finishing spray to a comb and then lightly combing over style to keep flyaways at bay and create a smooth, glossy finished look

Bottega Veneta - Guido created a hairstyle as irresistible as the beautiful Bottega Veneta collection. Guido said designer Tomas Maier wanted the girls to have a “real hairstyle” for the show and the end result was an overall look of pure elegance. “My point of reference for [this style] was actresses in both the 40s and 70s. The key to these soft, voluminous curls is the amount of product you use and also to focus on using a small curling iron, like the 1/2 inch irons that were used, and curling small sections of hair,” said Guido.

Get the Look: Redken Products Used - guts 10 root targeted volume spray foam, iron shape 11 thermal setting mist

Apply guts 10 root targeted volumizing spray foam from roots to ends to create volume and a base for styling and rough blow-dry hair
When dry, make a deep side part and then mist hair all over with iron shape 11 thermal setting mist to protect hair from the heat and help the curls hold their shape
Start to pin curl hair in small sections with a 1/2-inch barrel curling iron, making sure to leave the top 2-3 inches on the drown uncurled. Pin each curl to the head with setting pins as you curl
When finished curling the whole head, leave to set and when then when hair has cooled unpin each curl
When finished unpinning each curl, run fingers lightly through curls and then gently brush out with a boar bristle brush for more volume
Backbrush the top front section and then sweep the section across the forehead and secure in place with a bobby pin

Roberto Cavalli and Jil Sander - Guido referred to the “Cavalli woman” when describing the super shiny, easygoing, and ultimately “Cavalli-chic” style he created for the show. He cited the pure, minimal “Jil Sander girl” when explaining the sleek, glistening pony he created for Jil Sander's show, emphasizing a tie to the consistently relevant, modern styles she creates in reference to none other than “her woman”.

Roberto Cavalli - Get the Look:

Start by making a center part on damp hair and then blow-dry straight with a boar bristle brush
Over-apply Redken Diamond Oil Shatterproof Shine Intense from lengths to ends when hair is dry, finishing with Redken control addict 28 high control hairspray and then a generous mist of Redken shine flash 02 glistening mist for a very strong, shiny look

Jil Sander - Get the Look:

Apply Redken satinwear 02 prepping blow-dry lotion to damp hair and blow-dry hair straight
Apply Redken hardwear 16 super strong gel to only the crown of the head, applying section by section and combing straight back (no part), being sure not the pull the comb all the way through the lengths as the ponytail should not have gel
Secure hair into a low, tight ponytail at the nape of the neck with an elastic, and then take one section of hair and wrap around elastic, securing with a bobby pin.
Spray the hair in the ponytail with Redken iron shape 11 finishing thermal spray and then flatiron the ponytail stick-straight
Finish entire style with Redken shine flash 02 glistening mist focusing on the crown so the finished style has a slick, wet finish

Dolce & Gabbana – For the D&G show, Guido created a soft, romantic up-do that looked truly fit for a queen … or at the very least, fit for models dressed in the beautiful Byzantine-themed show. “This elegant style is another variation of the Dolce & Gabbana woman this season, playing on that [Italian] idea of softness, romance, and a certain cinematic, womanly beauty. I took inspiration from the idea of an iconic woman with a kind of natural Italian allure- think the actress Sofia Loren or the women in the 1960 film la Dolce Vita,” said Guido.

Get the Look: Redken Products Used - quick tease 15 backcombing finishing spray, shine flash 02 glistening mist, guts 10 root targeted volume spray foam

Apply guts 10 root targeted volume spray foam to damp hair from roots to ends and blow-dry with a round brush
Add quick tease 15 backcombing finishing spray to the crown section by section, holding each section for a few seconds to let it dry before moving onto the next
After the quick tease 15 has dried completely, backcomb hair with an oval boar bristle brush for light, airy volume throughout the crown
Create a 1 inch part that's slightly off center and then gently brush hair from front to back starting behind the 1 inch parted section in front, folding into a chignon flat against the head at the nape of the neck and securing with pins
Spray style with shine flash 02 glistening mist for a glossy finish

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